5 Productivity Tools All Social Media Teams Need
Social media is changing the way the world works. Trends, new platform features and best practices are constantly evolving for individual creators and social media marketers alike. Keeping up is a full time job and sometimes 24 hours doesn’t seem like enough! Take a look at these 5 productivity tools that will help you make the most of each day and maintain a competitive edge in the social media space.
Canva is a tool that teams with little to no background in graphic design can use to help transform the visual appeal of their platforms. It can spare you a ton of time by helping you create aesthetically pleasing graphics that align with your visual brand guidelines. Canva offers free templates for a wide array of social media posts, gives you the space to creatively design your own posts and also allows you to build a marketing empire all at the touch of a button. The tool can be used to create anything from Facebook cover images, Instagram Stories, business cards and even entire presentations. The best part of all: it’s free! If you want to take your designs to the next level, try out Canva Pro. It comes with upgraded features like unlimited storage and access to hundreds of thousands of free photos, illustrations and templates.
Sprout Social is one of our favorite social media tools here at Kate Rae Digital. It’s a social media management platform that allows you to plan and publish content, track performance and calculate analytics for peak social media performance. Sprout gathers information about key performance indicators for social media content both internally and for our clients, allowing us to analyze data and decide on what we can change to produce better results. We use Sprout each week to schedule posts for clients, making it convenient to plan content in advance and make the most of our time. Sprout Social also offers link sharing via SproutLink in Bio. Try it out to create a customized link in bio that drives website traffic and increases audience engagement.
RescueTime is a time-saving app that helps you track what you are doing and how long you are doing this for. It’s a great way to hold yourself accountable and make the most out of your busy work day. One of its key features is an analytics dashboard that allows you to compare your productivity to other workers like you based on their analysis of your work style and meeting schedule. RescueTime gives you motivational coaching throughout the day to provide that extra push to get your work done! It’s a useful tool to become aware of what you spend your time doing throughout the day, which will allow you to understand where you can alter your routine to become more productive and efficient.
Flipboard is an inspiration tool that will light up your creative spirit to assist you in creating dynamic, unique social media content. The app gives you access to share and discover trending content and news on social media. It’s great to use in a group setting because it allows you to share inspiration with your teammates while maintaining organization. Flipboard was designed to give you inspirational content that you can use to repurpose throughout your own platforms. If you’re ever in a content rut, check it out!
Google Calendar is a resource we recommend to anyone in the working world, not just social media managers. It’s the perfect tool to use to keep your busy days organized and stay on top of deadlines. Use Gcal to create a personalized calendar and a day-to-day schedule that’s organized to your liking. Google Calendar is ideal for scheduling meetings, appointments, creating to-do lists and even planning content! A feature we love most is the ability to create, track and edit reminders for various tasks throughout the day. If you struggle to manage daily to-do’s, give Google Calendar a try. The best part? It’s totally free to use. Anyone who struggles with task and calendar management would benefit from giving it a try.
Try out any or all of these five tools to help with time management and optimizing your workday to ensure you’re at your productivity peak. If you give any of them a try, let us know! We’d love to hear from you!