Social media has come a long way - we started withMySpace and now are wrapped up in popular apps such as Instagram and Snapchat. Social media has somehow captivated the entire world in a span of 10 years. Years back, we couldn’t have ever imagined that social media would make as much of an impact as it has on our society and our everyday lives. It would’ve been impossible to predict that it would lead to the creation of careers, new marketing channels or sources of everyday inspiration in our personal and professional lives. Social media has transformed the way information is spread, the way we work, and how effectively we communicate. Endless opportunities are available for those who are innovative, creative and eager to keep adapting to the ever-changing social media landscape.
Social media’s biggest contribution is how it has transformed work. New jobs are being created everyday just by people interacting with different posts (how cool is that!) Through the use of social media, we’ve seen more brand ambassadors, social media influencers, digital campaigns and of course, social media marketing! It has given opportunities to people in a variety of industries and the social media field is only expanding. Jobs in social and digital media are continuing to grow and will continue to expand in the future.
Social media has also given people new opportunities for information seeking. Before social media, the only way of getting information, whether for professional research or just keeping up with current events,was through radio or television. Social media gives us information as soon as it happens. With one click, the whole world is in the know. Take a look at the pandemic. If social media didn’t exist, it could take a few days for important facts and information to reach us. Instead, we were able to hear all of this breaking news in a matter of minutes just by scrolling through our Twitter timelines! Everyday, social media is enhancing the world of science and news. More and more companies are using their channels to share information because more people are relying on it as a trustworthy source of news rather than depending on traditional media outlets.
Lastly, one of the biggest impacts of social media we’ve seen are new arising trends that so many are following. Take a look at Tiktok! One viral post and suddenly every store is sold out of the product that was featured. Social media is playing a role in how society dresses, talks and even chooses to go about their day. In today’s society, you can walk on the sidewalk and see at least three women wearing a certain color or new style of pants that weren’t well known or relevant the day before?. The impact that seemingly everyday people can have on social media, sometimes by accident, is something to recognize.
Social media will continue to shape the future and should not be overlooked. Be on the lookout for bigger impacts and an ever-changing digital landscape that reflects into our personal and professional lives. Social and digital media is something that is so engraved into our life, it may never go away.