Sometimes the best approach to trending days and holidays for brands is to skip them. Here is when to skip and when to act.

Social media posting times are personal to your brand, audience, and goals. It's not one size fits all.

500 million people access the Instagram app daily. That’s 500 million opportunities for your brand to make an impact on a consumer. The...

Hi, I’m Kate and I started Kate Rae Digital in August of 2017. Since I was little I’ve collected cookbooks. I read them cover-to-cover...

Clients always ask, “Is Twitter still a thing?” The short answer is yes. While other platforms like Instagram and Snapchat have garnered...